GETRUNTAH

In todays world where social media has become a part of our day to day life, many companies are putting efforts to attract business and customers from these tools. Out of all social media tools Facebook seems to be much ahead of others, so it becomes obvious for organizations to use it properly for corporate communications.

Facebook(FB) with huge user-base provides great scope for brand promotion. In india also facebook has surpassed Orkut as the most popular social network site.Many indian companies are using FB for branding activities.On this context I was checking Naukri.coms facebook page.

Here is a quick review-

Though I am not sure when they started this page, but their 1st post appeared on 24th sept, 2009. So that means it is up for more than 1 year.

Info page is decent where they have mentioned about their company and it contains their url id also.

For last one year the number of posts from Naukri.com is only 15, which is very less. So they seem to be neglecting this page.

However the plus part is they are not spamming followers time-line. All their posts are relevant.Mostly they have done postings when they have new updates, release of their jobspeak info,video of their TV ad etc.

Once they have put a contest also. Contests are good way to attract more followers. But  the sad part is they have not followed it up with another post announcing the winners.This should have been corrected.

Despite putting posts few and far between, they have managed to gather 1274 followers in last 1 year , which is quite decent number.

Naukri.com is no doubt the most popular Job Portal in India. if they give more focus to their fan page, they will be able to make a good follower base here. It can help them connect with their customers in a better way and they can communicate their messages  and gather feedbacks easily.

Naukri has recently added a new feature for recruiters - when you are about to finish a job posting a window appears which allows you to share the job in different social networking sites like Twitter, Facebook, LinkedIn and Brijj.I have earlier mentioned that Naukri has already started many twitter channels where they share job links for specific skill sets.

So,I feel this too is a timely and welcome step.

When there is a huge discussion going on whether social media will take over job portals as the major source of recruitment for organizations,job portals  have to find new ways to reach more audience.What they can do is, use social media to share their job links.This way they can spread the reach of their jobs significantly.Now social media will complement job portals instead of posing competition.Naukri has realized this and already working on this line.

This new feature by Naukri will encourage organizations to open their official accounts in different networking sites(if not done till now) and use them to share their jobs.This is the beginning of changing recruitment scene  in India and it will lead other job portals to follow the steps.

In fact I think Job Portals should give a "share" button with every job post(like we use in blog posts) , which can be used by both organizations and candidates to share jobs in their networking sites.[Update]Apparently both Naukri and Monster have share option in their job pages.My mistake.[Update]